WhatsApp Business Automation
A WhatsApp Business API integration with automated responses, lead qualification, and CRM sync for a real estate agency.
Overview
PrimeRealty Group was losing leads because their agents couldn’t respond to WhatsApp messages fast enough. I built an automation system that instantly responds, qualifies leads, and syncs everything to their CRM.
The Challenge
The agency received 200+ WhatsApp inquiries per week. Agents were manually responding to each one, often with delays of several hours. Many leads went cold before getting a response, and there was no system to track which leads were qualified.
The Solution
I built a WhatsApp Business API integration using Twilio’s WhatsApp Business Platform, with n8n handling the automation logic:
- Instant response: Every incoming message gets an immediate acknowledgment with property details based on keywords
- Lead qualification: A conversational flow asks about budget, location, and timeline, then scores the lead
- CRM sync: Qualified leads are automatically created in HubSpot with all conversation history attached
- Agent routing: High-priority leads trigger immediate Slack notifications to the right agent
- Follow-up automation: Unresponsive leads get automated follow-up messages after 24 and 72 hours
Results
- 100% response rate within 30 seconds
- 3x increase in qualified leads reaching agents
- 45% of leads fully qualified without human intervention
- Full conversation history in the CRM
Technologies used
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